Why LEAP? It’s simple really, because media trumps marketing. Because the ones that hold the power are the ones who produce rather than consume. Because audience is the new currency and authentic communication is the only thing that resonates.
"Producers have the power to impact culture."
We believe that there are ultimately two roles you can play in culture: consumer or producer. You are either taking in whatever has been put before you OR you're one of the ones creating culture. At the end of the day, it is the producer that has a real impact on culture and holds the power to effect social change. We decided that in order to influence, shape and mold the culture around us we needed to produce and create the content we wanted to see. Content that inspires and informs, enlightens and entertains, edifies and educates.
We are dedicated to producing content that highlights the areas of:
E- Economic development
A- the Arts